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Anne Hainsworth

Project Manager

As a Project Manager, my job is to navigate our clients through every step of a new project and to help them improve the sites we've built for them. Before I joined Newfangled, I cut my teeth at some of the world's leading public relations agencies and on Capitol Hill.  As a communications professional, I know it's mission-critical to understand a client's marketing strategy before we get started on a project. In this role, I work with clients to make sure their website fully supports the strategy by addressing the unique needs of online users. 

Growing up in Gettysburg, Pennsylvania, and Washington, D.C., I am by default a bit of a history and politics buff. After a decade of working in DC, I followed my love of history and nature to North Carolina, where I now reside in a converted 150-year-old textile mill on the Haw River. An avid gastrophile and a gardener, on the weekends I can be found volunteering at my neighbor's farm or enjoying live bluegrass at my neighborhood pub. I earned an MBA in Marketing  and a BA in Political Science from Mount Saint Mary’s College, in Emmitsburg, Maryland. 

Where To Find Me

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Blog Posts

Do Not Track: Can We Expect a U.S. Law Anytime Soon?

April 17, 2012 at 2:00 pm

Last month, I broke down Europe's new privacy law and how it will impact EU-based websites. What about U.S.-based sites?

Europe's New Internet Privacy Law: What You Need to Know

March 15, 2012 at 5:00 pm

There has been increasing noise in recent weeks about new European Union privacy rules that will dictate how websites can use cookies. The new regulation (also known as a “directive” in EU-speak) requires EU-based websites to be much more transparent about how they use cookies. The policy becomes effective on May 25 and will be enforced...

Usability: A Key Ingredient for Successful Websites

February 7, 2012 at 2:30 pm

Have you ever cooked something that ended up being a surprise “fail” when someone else tasted it? It’s hard to forget that moment when someone tastes your lovingly-prepared, thoughtfully-sourced dish but it fails to generate comment, let alone the desire for more.  Somewhere in the process, your kitchen alchemy failed, and even if everyone is nice about it, it doesn’t matter-- they won't be coming back for seconds. I recently experienced a culinary "miss" of this sort at a holiday potluck. In this case, I made a fragrant dish with some rare spices I collected in the course of my travels. It sure was memorable, and it smelled great, but all of those wonderful elements were lost at the moment of truth, because, frankly, it didn't taste good. The guests quickly moved away from my Wall of Exotic Flavors and filled their plate with twists on proven, easy-to-manage classics...

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