Because Google AdWords are so quick and easy to buy, they allow you to test, change, and adjust them as much as you want. Aside from the primary purpose of driving traffic to a website, Google AdWords can be a fast and inexpensive way of testing messages, offers, and positioning to be used in other advertising mediums. Not sure if people would respond to an offer worded one way or the other? Try using the different phrases in a couple of Google AdWord campaigns to see which one performs better. This a fast and inexpensive way of testing, and it also creates value as you test, since the test will be sending visitors to the client's website!

Last month we wrote about our advanced tracking tools. Using Google AdWords in conjunction with our alias system allows you to be instantly notified whenever someone clicks on a Google Ad. Additionally, you can track these sessions and find out what the visitors looked at on the website having responded to the ad. Again, the testing and refining aspects of this kind of activity can be extremely helpful.

Google AdWords have reinvigorated the online advertising world. Learning to use this easy and inexpensive advertising option can add to your agency's offerings, refine your current services, and multiply your existing efforts. Online advertising is definitely worth a second look!