Other uses for AdWords
Because Google AdWords are so quick and easy to buy, they allow you to test, change, and adjust them as much as you want. Aside from the primary purpose of driving traffic to a website, Google AdWords can be a fast and inexpensive way of testing messages, offers, and positioning to be used in other advertising mediums. Not sure if people would respond to an offer worded one way or the other? Try using the different phrases in a couple of Google AdWord campaigns to see which one performs better. This a fast and inexpensive way of testing, and it also creates value as you test, since the test will be sending visitors to the client's website!
Last month we wrote about our advanced tracking tools. Using Google AdWords in conjunction with our alias system allows you to be instantly notified whenever someone clicks on a Google Ad. Additionally, you can track these sessions and find out what the visitors looked at on the website having responded to the ad. Again, the testing and refining aspects of this kind of activity can be extremely helpful.
Google AdWords have reinvigorated the online advertising world. Learning to use this easy and inexpensive advertising option can add to your agency's offerings, refine your current services, and multiply your existing efforts. Online advertising is definitely worth a second look!
Thanks for the tips.
Thanks for the information.
I understand that using google adword also improve your SE ranking and backlinks at the long run, is it true?
Hello Paulking,In response to your question about using Google adwords to improve your SE ranking, I would suggest that you don't bank on it. It is a very controversial subject but the general consensus is that they are separate and do not have a direct relation with one another. If you could simply purchase hundreds of adword advertisements to increase your SE rankings, those with deepest pockets would be at the top of Google.You can check out more topics at my site: Victoria BC Marketing Blogwww.strategicedge.ca
I didn’t know so many advertisers stay away from the content network to begin with. I guess that’s why click prices went down, for us publishers?btw – I’m not an SEO expert, but looks to me like your dofollow practices (which I support, as you can see on my blog) are becoming spammer magnets. I wonder if you’ve seen a decline in PR/Google traffic due to that. Just looking at the comments to this post – at least 3 have no meaningful content and all most of them are just keyword stuffers…