Advanced Website Tracking Tools

The first half of this month's newsletter provides both a description of our advanced tracking tools and examples of how they are used. The second half functions as a manual for how to actually use the tools.

The NewfangledCMS advanced tracking tools provide reports of website activity that detail specific sessions which result when visitors trigger "trackers." We will begin by describing what these trackers are, and how they get triggered.

There are basically two kinds of trackers: trackers that get embedded in the NewfangledCMS email newsletters application and "alias" trackers. When someone clicks on a link in an email newsletter, since the NewfangledCMS can embed trackers in these links, they trigger our tracking system. Or, when someone gets to a website using an alias such as www.your_company.com/freeoffer where "freeoffer" represents a tracker alias, our tracking system goes to work. These aliases can be set up as a links for banner ads, or appended to a website's URL when it's going to be seen in print. These aliases trigger our tracking system. The following examples will help flesh out the difference between email newsletter trackers and trackable aliases.   next >