Other Online Advertising Features
Geo-Targeting
Geo-Targeting is not new but I realized that I forgot to mention this important feature of online search advertising in my previous newsletter. Geo-targeting helps local businesses advertise only within their service area. Clearly it would do no good for a plumber in Toledo to advertise his services on Google if his ad is just as likely to be displayed in Sarasota and Poughkeepsie. Selecting states and cities for online an ad campaigns opens up huge potential for local businesses. Especially given the rapid popularity of local search, geo-targeting makes online advertising effective for both big brands and small local services.
Pay Per Call
Another feature relevant to local search (and also one I did not mention in the previous newsletter) is pay per call. Similar to pay per action, pay per call services create 800 numbers that are displayed with an online ad which when called, redirect to the advertisers actual phone number. Google has experimented with "Click to Call" but the rest of the online advertising world seems to have chosen partnerships with third party pay per call providers like Ingenio (www.ingenio.com).
Google Analytics
Website analytics software reports and evaluates overall website traffic. We currently use Urchin 5. Other players in the web analytics market include WebTrends, ClickTracks, and NetTracker. If your currently evaluating website analytics software keep your eyes on Seomoz.org, they are in the process of working up a robust comparison on all the popular analytics programs (see http://www.seomoz.org/blog/the-ultimate-analytics-comparison-project-needs-your-help). The June 2005 Web Smart newsletter covered Urchin version 6 which was shortly thereafter bought by Google and is now called Google Analytics. Google Analytics is free and can be implemented by simply adding a bit of code to the header of each page in a website. One of the nice features of Google Analytics is it's built in compatibility with Google AdWords. Traffic and goal conversion from AdWord campaigns is robustly reported along with all the other website traffic metrics. next >
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DELICIOUSComments 
 Michelle |
January 6, 2008 5:06 AM Can also give keywordspy a try.KeywordSpy.com is a Keyword Research Tool that helps identify what keywords competitors use, with results actually reflecting what advertisers are using at the current time. - http://www.keywordspy.com |
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Private Box |
May 12, 2008 8:15 PM Keywordspy Scam Alert! Firstly I do believe the concept to use such a service is great. Finding out what my competitors are doing is really a good idea. Unfortunately the way KeywordSpy go about it just doesn’t cut it for me. Firstly what made me signup was the fact that I could see all the keywords my competitors were using. This is great in theory, but after I signed up I found that most of the keywords many of my competitors were using were rubbish. It seems that all my |
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Private Box |
May 12, 2008 8:24 PM my competitors were using were rubbish. It seems that all my competitors were using keywords that were not working for them. After I signed up I found that over 2/3 of the keywords I received from my competitors were useless. Secondly I decided to signup was to find the keywords with little competition. Sure they supply these but out of the few that were actually related to my industry, the analysis was way out of date. All the keywords that Keywordspy said only had 1 competitor |
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Private Box |
May 12, 2008 8:25 PM really had at least four. And the final reason for never touching Keywordspy, is they recurring charges. As a merchant I feel it is the customer’s choice weather to stay, this does not apply for Keywordspy. I only wanted to test it for the first month, so three weeks later I logged on to cancel my account. THERE IS NOT AUTOMATED WAY TO DO THIS! Here is the email I received.. Dear xxxxxx, We regret to hear that you want to cancel your account with us. |
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Private Box |
May 12, 2008 8:25 PM To cancel your subscription, please click the link below and follow the KeywordSpy Subscription Cancellation procedures: We will process your cancellation upon receipt of the Subscription Cancellation Form. Please note that cancellation request cycle normally takes 3-5 working days to complete. We wish to join you again in the near future as we continue to include and integrate more features in our system. Please feel free to contact us if yo |
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Private Box |
May 12, 2008 8:26 PM u have any additional questions. Sincerely, KeywordSpy Support I have to fax them a copy of a form which is available on their website. The issue with this, it has to be faxed and can take 2-5 working days. Even if I was to fax my application across I would run out of time and be billed for next month. I am unsure of the law on this but shouldn’t the consumer have the right to email KeywordSpy and ask to have their billing authority revoked? A |
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Private Box |
May 12, 2008 8:26 PM After all this I declined to fax the form and contacted my bank. They told me to send an email to KeywordSpy stating that they no longer have any authority to bill my card. If they bill me again my bank will create an investigation causing a chargeback to Keywordspy, I am very disappointed with this and believe that the consumer has the right to choose, not to be forced into a silly scheme intended to cost even more. |
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lol@u |
August 31, 2008 10:13 PM lmao ur such a stupid cunt |