Adam Rightor
Strategist
My role is to ensure clients continuously improve their conversion-focused website's ability to attract, inform, and engage visitors by advising them on the following topics: content strategy, SEO, analytics, information architecture, usability & A/B testing, and marketing automation / lead nurturing programs. The overall goal of our monthly or quarterly consulting program is to positively impact our clients' bottom line.
I've amassed 6+ years of website project & testing experience at Newfangled, Atlantic BT, WRAL, and Brooks Bell Interactive after graduating from Ithaca College with a degree in Organizational Communication, Learning and Design.
When I'm not in the office or with my wife & little girl, you will find me disc golfing or watching the Red Sox.
My Blog Posts
Testing 101: The only way to scientifically improve your conversion rate
August 2, 2012 at 1:00 pmConversions are king. A conversion is the most valuable action a visitor of your website can do. Depending on the organization's goals, a conversion can be a variety of actions: purchasing a product/service, filling out a call-to-action form indicating they're interested in your services, signing up to be contacted regularly from your organization (blog, newsletter, special offers), completing a multi-step registration form, etc. All other metrics are secondary to the mighty conversion. You could pay an SEO firm to try to rank higher for particular keywords, sign up for a pay-per-click program, run advertisements through every marketing channel, but if your visitors are not becoming customers at a profitable conversion rate then you're just wasting your money on more browse & bounce traffic. So how do you improve conversion rate? more
Social Validation: A Powerful Online Decision-Making Influence
February 29, 2012 at 1:00 pmWhile reading countless lawn mower reviews online researching which model to buy, I had one of those "What would I have done before the internet?" moments. My dad had a Lawn Boy mower growing up that is still running so that's a strong endorsement. I spotted two of my neighbors with Lawn Boys, so I would have talked to them to validate my dad's testimonial. If I still wasn't convinced, the Home Depot associate telling me that they sell more Lawn Boys than any other mower would have sealed the deal. This is what social validation looked like before the internet. more