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BOOKS

A Newfangled Approach to Your Website, Volume 2

About this Book

Since 2001, we've been publishing the Newfangled newsletter every month to keep you informed about the changing web, so you can use that knowledge to make your website as effective as possible.

This book is the second in our series collecting the past year's newsletters into one easy to read, pocket-sized and heavily illustrated volume. Its 9 chapters cover a wide range of topics—planning, the web development process, measurement, content strategy, design, and, of course, the future of the web. Its over 200 pages of in-depth material even include the comments made by our web readers, which we believe bring even more value to the reading experience.


Product Details

Paperback: 207 pages
Dimensions: 8.5 x 5.5 inches
Price: $19.95 (printed), $7.99 (digital)

 

What You'll Learn

Chapter 1: Planning Your Web Project

Chapter 2: Identifying Web Personas

Chapter 3: The Web Development Process, from Start to Finish

Chapter 4: Website Measurement

Chapter 5: Understanding Search Engines

Chapter 6: How to Improve Your Web Writing

Chapter 7: Storytelling Strategies for Digital Marketing

Chapter 8: Avoiding Web Design Mistakes

Chapter 9: Designing for Web User Attention

 

About The Author

Christopher Butler is Vice President of Newfangled, a web development firm on the cutting edge of modern digital marketing and technology. He has written articles on the current and future state of the web for Newfangled, Smashing Magazine and Print, and is the author of the forthcoming book, Thinking Before Doing: A Designer's Guide to Web Strategy. A graduate of the Rhode Island School of Design, Christopher has remained an active design educator, returning to RISD as a visiting critic and Adjunct Faculty, as well as serving as juror of the 2011 REBRAND 100 Awards and Advisory Board member of the HOW Interactive Design Conference.



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