A Newfangled Approach to Your Website, Volume 1

About this Book

Since 2001, we've been publishing the Newfangled newsletter every month to keep you informed about the changing web, so you can use that knowledge to make your website as effective as possible.

This book is the first in our series collecting the past year's newsletters into one easy to read, pocket-sized and heavily illustrated volume. Its 8 chapters cover a wide range of topics—the Web Development Process, Content Strategy, SEO, Blogging, Newsletter Campaigns, Design for the Web, Social Media, and the Future of the Web.

 

 

Product Details

Paperback: 117 pages
Dimensions: 8.5 x 5.5 inches
Price: $19.95 (printed), $7.99 (digital)

 

What You'll Learn

Chapter 1: Planning for a Web Development Project

Chapter 2: Developing an Effective Content Strategy

Chapter 3: How to Do SEO

Chapter 4: Blogging 101

Chapter 5: How to Write and Manage a Newsletter Campaign

Chapter 6: Designing for the Web Today

Chapter 7: A Practical Guide to Social Media

Chapter 8: The Future of the Web

 

About The Author

Christopher Butler is Vice President of Newfangled, a web development firm on the cutting edge of modern digital marketing and technology. He has written articles on the current and future state of the web for Newfangled, Smashing Magazine and Print, and is the author of the forthcoming book, Thinking Before Doing: A Designer's Guide to Web Strategy. A graduate of the Rhode Island School of Design, Christopher has remained an active design educator, returning to RISD as a visiting critic and Adjunct Faculty, as well as serving as juror of the 2011 REBRAND 100 Awards and Advisory Board member of the HOW Interactive Design Conference.